Get accurate customer data that's fit for purpose
Improve your email campaign effectiveness
With businesses collecting customer data across multiple points and people often mistyping email addresses, this can have a big impact on your marketing effectiveness and ROI.
By cleaning your customer database with our email validation tools, either at the point of capture or checking your marketing lists, you can be sure that your customers are hearing what you have to say, and not being filtered out by an ISP.
How you could benefit from email validation
More information is available in our Email Validation product sheet
Ground-breaking performance with outstanding ease of use
Why is data profiling important?
Where are the weaknesses in your data landscape? How is your data structured and utilised? How are your core services and business functions impacted by the quality of the data they consume?
These are not questions for the IT department but for the whole organisation.
Data profiling helps you to understand what problems exist and what actions need to be taken. Profile your data to help improve operational efficiency, ensure compliance and increase customer satisfaction.
How does your organisation benefit?
The key difference over other data profiling solutions is rapid time-to-value.
Your teams need to be productive with minimal training and this is where our platforms excel.
(some content missing) of an average organisation's data is inaccurate....(some content missing) trust their data to make key decisions within the business
* Source: Global Data Management Research 2018
Correlation Design
- A unique correlated repository stores one instance of each value, allowing instant data profiling analysis, relationship discovery and incredibly fast operation.
Global Search
- The correlated repository allows instant search results of patterns, metrics, values and defects across your entire data landscape, empowering both business and technical users.
Data Prototyping
- Now you can prototype business rules, data transformations, standardisation, cleansing, enrichment and calculations to accurately simulate change impacts.
Relationship Discovery
- Cross-system Relationship Discovery is available instantly - no need for the time-consuming batch processing of other tools.
Automated Defect Detection
- Automatically discover broken keys, orphaned records and thousands of content quality issues using highly intuitive fault detection features.